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Research papers

Suggestions for the use of a simulation technique in magazine selection

It would therefore seem possible to arrive at what we have called the optimum insertion schedule, by means a simulation technique and with the help of a computer, which are both classic tools of Operational Research. But in spite of all the respect...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Michel Agostini
June 15, 1963
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Citation

Agostini, J. M. (1963a, June 15). Suggestions for the use of a simulation technique in magazine selection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/suggestions-for-the-use-of-a-simulation-technique-in-magazine-selection


Research papers

The use of models and simulation techniques in the interpretation of market research data

In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: David Lowe-Watson
June 15, 1961
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Citation

Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-models-and-simulation-techniques-in-the-interpretation-of-market-research-data